It doesn't matter what kind of music you make. You've got to have soul. That's what everybody really wants whether they consciously know it or not. It's that indescribable spirit that lights up a record and brings it to life. It's that unnamable feeling that listeners crave for decades. It's exactly what beats at the heart of Jay Sean's anxiously awaited fourth full-length studio album and second for Cash Money Records—NEON.
"This album is all about my soulful side," affirms the multi-platinum, international pop and R&B innovator. "NEON was about bringing the diverse range of my artistry to the forefront. I really went for it in every way possible. This was my opportunity to give the world something beautiful"
Rather than rush to follow a trend, Jay took his time and focused on what came naturally. After the massive success of Jay Sean’s hit single in America, he spent the past few years further developing his craft as a songwriter and performer. In other words, he evolved in every aspect. As a result, NEON began to really light up in early 2013.
While in a writing session with his core production team OFM, as well as The Fairground, a signing to his entertainment brand Kamouflage Entertainment, the team struck creative gold. During one evening, album tracks "Where You Are," "Neon," and the single "Mars"featuring Rick Ross were born.
"We all agreed to put the words 'hit' and 'smash' out of our minds and make music that felt good," he recalls. "We just had fun making music we wanted to listen to. Once we started thinking like that, this record came to fruition."
"Mars" encapsulates that daring spirit. The track lifts off with a wild and wonderful beat, evoking a sexy and spacey bliss. Jay sings his ethereal verses in an impressive falsetto as Ross drops a smoking verse in the middle of this seductive haze. As far as R&B goes, it's on another planet altogether.
The artist goes on, "I don't want to conform. I want to be on the forefront of change. The goal was to switch it up with 'Mars'. The song itself is about being intoxicated by something you can't describe. You could be with a chick and you don't understand why you're tripping that way. It's something intangible and beautiful. Rick did a sick verse. I've always loved his music, and I wanted him on there. [Cash Money C.E.O] Baby and Rick are like brothers, so he made it happen. Together, we made something next level."
That goes for the rest of the album as well. He enlisted the likes of OFM [Kevin Rudolf, Fabolous], Supa Dups [Bruno Mars, Drake], and Brian Kennedy [Chris Brown, Kelly Clarkson, Rihanna] for production to round out the sound. Meanwhile, Ace Hood unleashes a scorching passage on the club banger "All On Your Body," while Busta Rhymes wilds out with Jay on "Break of Dawn."
"I remember when Busta was with Leaders of the New School, and I grew up on that era of hip-hop," he smiles. "I used to watch him on Yo! MTV Raps, and now he's my friend and label buddy. He did his thing and killed the track."
However, in many ways the ethos of the record is encapsulated in the title track “Neon”. Taking flight with stadium-size bombast, it's a massive anthem with a deeper message.
Jay admits, "That one is based on my relationship with music. It's the ups and downs, the struggles and fights, and love. I can't let go of it no matter what. It's a part of me that will never go away. It's my purpose in life."
His passion continues to burn brightly. To date, he's sold over 12 million-plus singles and released five consecutive Top 40 Billboard singles "Down," "Do You Remember," "I Made It (Cash Money Heroes)," "2012," and "Hit the Lights." "Down" became the best-selling single by a British or European male artist in North America since Elton John's "Candle in the Wind". Over the past few years, he also touched down for captivating performances everywhere from Sri Lanka, Dubai, and Abu Dhabi to India, England, and Lebanon. Born in London and splitting his time between Los Angeles and New York, he remains an international superstar with a global mentality.
He also continues to give back. In 2012, he became involved with the nationally recognized ConAgra Foods' third annual Child Hunger Ends Here campaign. Along with other platinum stalwarts, Jewel and Owl City, he recorded an original version of the track "Here's Hope," which was written for the initiative and interpreted in different ways by each artist.
As a writer, he also took on other challenges penning "Superstar" for famed Nickelodeon pop sensation Big Time Rush, "Boom Boom" for Australian X-Factor winner Justice Crew, "Moment to Love" for Australian Idol winner Tinomatic, and "That's My Girl" for UK X-Factor winner JLS. He also co-founded Kamouflage Entertainment whose early signings include Australian crew The Janoskians and UK songwriters, The Fairground.
Ultimately, NEON is unabashedly and unapologetically Jay Sean. "Integrity was always in my mind and heart, while I was making this album," he concludes. "I want everyone to know I listened and gave them what they were asking for. I didn't make this music for chart positions. I made it for myself and my fans."